Role: Art Direction, Design, Concept  |  Purpose: To redesign New Balance's site to better reflect the brands current cool factor


Website Concept
I like & own several pairs of New Balance kicks. Not too long ago, I visited the New Balance site and felt like it was a bit too bland and didn't appropriately sing the praises of the brands current and exciting designs. So I decided to redesign the website in the way which I felt it should be to help add a bit more confidence and swag to the visitors buying experience. Their site has since changed and sincerely looks a lot better but I still like what I created below— hope you enjoy seeing it too.