Role: Art Direction, Design, Concept, Copy  |  Purpose: To redesign the site to better reflect what Should-Be a Kick-Ass brand


I decided to teach myself how to use the Sketch App this week THEN also decided that my first project would be to redesign to the MTA website's homepage because it's a complete & totally mess (go ahead, take a look for yourself... I'll wait). There's no good reason why a city as great as ours should have such a crummy website AND Apps representing its transportation system... not that the trains are running smoothly in any way whatsoever. BUT STILL, where's the pride?

So, this week, it's been the home page. Next week, maybe the whole damn site and it's ugly set of apps too!