Role: Art Direction, Design, Concept, Copy  |  Purpose: To design an MTA TransitTime App to better reflect what Should-Be a Kick-Ass brand

 

The latest installment to my "Fix The MTA Branding Project" — an TravelTime app which takes the ideas of all 8 crummy MTA apps and finesses them down to 1 simple, easy to use & attractive app that people will actually want to use.

Login to your personal account. Check all MTA transit options, mark your favorite routes, track your progress in real-time, buy your Metro-North, LIRR and even recharged your Metro Card without ever having to leave the app or your home.

At least, that's the idea.