Agency: VaynerMedia  |  Client: Stella Artois  |  Role: Sr. Art Direction, Design


Host Beautifully, Damnit
So for the Summer, Stella Artois set out to teach one thing and that was to show people how to host a beautiful, elevated event for any occasion. To do this, they reached out to taste makers in the fields of music, style, food & design to be their influencers across the world of social media. One of those influencers is John Legend (who I was able to interview btw— eat your heart out). In order to help demonstrate how Stella can elevate your game, we attended various Food & Wine events, arranged killer Phantom Cam shoots, drove into the mountains of Aspen and drank plenty of Belgium’s finest in the process.

I art directed all the shoots, storyboarded many when needed, chose our best selects and edited rough cuts of the videos before passing them over to our video team for clean-up. It was a pleasure setting the tone for the brand on social (from determining the lifestyle appearance in uncontrolled settings to setting the music mood that went on to be our distinct style). I loved working on this account.

Stella Still Life beer magic
The agency Mother, created a series of clean still life photos for thier print & outdoor signage as part of Stella’s Host Beautifully campaign.
At VaynerMedia, we needed to come up with a few posts which could mimic that still life appearance but also speak directly to our own social/digital purposes.

So I sketched out several rough ideas on ways to Host Beautifully through-out the summer for several targeted cities, we hit up a kitchen studio with bunch of groceries, a celebreted Chef, a killer prop stylist then made some Stella Still Life beer magic.

Instagram Paid Ads
These are several IG paid ads which demonstrate ways of how to beautifully host a party from beginning to finish. The link take the consumer to Stella’s Host Beautifully site where you can learn more hosting tips from celebrity influencer's.