Agency: Draftfcb  |  Client: Taco Bell  |  Role: Art Direction, Design


Our small digital team was given the opportunity to work on a campaign for Taco Bell called Unlock the Box, in-which 1 person had the chance to win a Playstation Vita every 15 minutes for the full 4 weeks of the program. Our tasks were to build 1. Rich media banners. 2. A website where consumers visited to enter their codes to see if they've won OR learn how to play the augmented reality mobile game OR upload a photo/video of them explaining why they deserved to win a PS Vita. 3. Actually design the box itself. And I got to design & illustrate all 3 (and more)! The entire campaign was a huge hit. Clients, fans & advertising journalist loved it and we did too. When I get more time, I'll be sure to add more samples.