Agency: VaynerMedia| Client: Trident | Role: Sr. Art Direction, Design, Illustration
I designed the look/feel & helped identify the personality of the brand then oversaw it's development from one designer to the next.
Trident Cheat Sheet
Basically this is a very condensed Style Guide that I designed for all my designers who would work on the team. It's intended to quickly give them an idea of how I set up look/feel for the brand and how I expected it to be executed. But it's also an ever evolving deck, so nothing was entirely set in stone.