STAGE 1: This was our entry submission stage where the fans created videos/photos/songs/artwork asking their fav influencer to the SPK Prom.
STAGE 2: We took the best/most loved submissions for each influencer then pitted them head to head and asked for the fans to vote for their fave!
STAGE 3: Once the fans chose their fave, the Prom Date Winners were announced and were soon flown out to LA for the SPK Prom.
STAGE 4: After the SPK Prom event wrapped, I spliced together footage from the event as recap of all the awesomeness that took place! (not shown here.. that’s “Carrie”.)
We updated our Social covers & Profile photos then announced the campaign on Tumblr
We share culturally specific thoughts on Prom from the SPK perspective and videos from the influencers with suggestions on how the Prompose to them.
We primarily focused our campaign announcements & content on Twitter because the ease of shareability amongst our young demographic.