Role: Art Direction, Design, Concept, Copy  |  Purpose: To create a campaign for Calvin Klein then explore designing a few executions for fun.

Calvin Klein - UNITE
This is just a fun project that I wanted to explore. I imagine this UNITE Campaign as a way for CK to do it's small part in trying to unite our currently divided nation by showing how inclusive the brand is of all cultures & identities. By wearing CK, the consumer is also agreeing to be accepting of all peoples differences too and by extension, has done their part to bring other humans closer to the center where we all can belong.  

Billboard Concepts

Ad Inserts — B&W
Can easily be adjusted for for various digital executions & video.

Ad Inserts — Americana Color
A few versions that demonstrate a way of pushing the Americana angle in a tasteful way. These can also easily be adjusted for for various digital executions & video.

Ad Inserts — MOONLIGHT Collaboration
Moonlight was a very one of a kind film that really gave a very touching glimpse into African American LGBT lives that very little movies, or media in-general, have the guts to explore. It truly embodies that idea of people needing to unite together to be better to one another and seriously consider each others feelings before inadvertently destroying lives out of thoughtless fear & ignorance.