Agency: VaynerMedia | Client: Bud Light Lime | Role: Sr. Art Direction, Design, Storyboarding
Bud Light Lime was definitely one of those step-child brands that went dormant for a very long time then when it was discovered that it was being re-vamped, our team was asked to ideate around what the spirit of the brand could be versus it's big brother Bud Light. So my writing partner Jason and I went to work coming up with laid-back summer concepts that highlighted the brands chill vibe. Ultimately, we settled on making the shoot about a super relaxed rural weekend with friends. I storyboarded, art directed the shoot and edited rough cuts of the videos before passing them over to our video team for clean-up.